So even you pull out a quote verbatim, it may still be misleading.įor example, if you pull “the best online experience,” but the rest of the text reads “but I take my shopping needs elsewhere” it could be flagged as misrepresentation. You must make sure the review accurately represents the text. Common AdWords Review Extension MistakesĪnother major area of confusion is the wording of the review itself. I recommend making a checklist with some of the most important features, such as:Ĭheck off each item as you review the site to make sure it complies with Google’s requirements. You can, however, control how much time you put into researching the domains from which your reviews come from. Unfortunately, this does include aspects that are entirely out of your control, such as a link that’s not working or a site that’s not crawlable by AdWords. Even sites with slow load times on popular browsers will be marked for disapproval. Google enforces something called the “ Destination Experience ,” which basically means that website can’t be difficult to get to or navigate.įor you, that means your review source can’t link to a website that requires a log-in or sign-up to access, and the site can’t be loaded with pop-ups. There’s one more thing to be aware regarding your sources, and that’s the website it comes from. Additional Adwords Review Extension Requirements
Because while it may sing your praises, that stellar Yelp review customer testimonial you got won’t cut it on AdWords.
While the extension is a great addition, it’s not without a few hoops to jump through.
#ADWORDS EDITOR BEST FEATURES FREE#
As with all extensions, the feature is free and you will be charged the normal CPC for clicks on the ad (and if all goes well, you will be gaining more clicks).ĪdWords Review Extension Rules – What to Watch Out For You’re allowed one review extension at a time, which should be about your company in general, not a specific product or service.Īs of now, review extensions only appear on search ads (though similar features like seller ratings extensions may be used on display ads, etc.) In this case, you decide which review to feature and enter in the quote or paraphrase you would like to show, with a credit and link to the source.
#ADWORDS EDITOR BEST FEATURES MANUAL#
The review extension is a manual extension, meaning you get to choose it and set the parameters. How Does the Adwords Review Extension Work? With the added reviews, customers who come across your ad will have the added assurance that your business has received positive reviews, leaving them with a positive first impression and a greater likelihood of click on your ad. They allow you to add reviews from third-party sources, awards or positive press to your ad. Review extensions in particular can be beneficial. Google reports that adding an extension can improve your click-through-rate (CTR) by 10%-15%, so they’re well worth experimenting with. These extensions cover everything from additional links to your site, call buttons, product lists, and of course, third-party reviews. Some are manual (you pick ‘em), while others are automatic (Google supplies for you). What is AdWords Review Extension?īefore we dig into the review extension specifically, let’s talk extensions in general.ĪdWords extensions are additional pieces of information you can add to your text ads. Which is why I’m breaking down the process for you – requirements, common issues, advantages and all. Though it seems straightforward, advertisers have been plagued with issues throughout the approval process.
Everything You Need to Know About AdWords Review Extensionīut in practice, they can be a bit of a pain.
0 kommentar(er)
